The internet has truly revolutionized the way people promote their business. Nowadays, most businesses rely on their websites and blogs to market their products and services. Although traditional marketing methods are still accepted and widely used, there is no denying that the norm these days is to market the business on the internet.
With all the frequent changes in Google’s algorithm, most people struggle finding success with their SEO blog. Gone are the days when you can simply blast your link building campaign. Now, it is not enough that you have lots of backlinks all over the internet. Google has now put more emphasis on the quality of the link rather than the quantity.
Since search engine optimization is an ever evolving process, you need to know to tackle any Google update. Despite the numerous changes on how people do search engine optimization, there are some link building techniques that will always work. Here are the four link building ideas that you need to apply to your SEO blog:
• Promote your blog through a press release
The most common misconception about press release is that it’s only applicable to business. What most people don’t know is that a press release can also be used to promote a blog or any interment marketing site. Nowadays, most people publish a press release to let the world know about their blog. It is also an effective medium to promote a new product or service that you have launched. This will help you get your new content picked up by Google, proving you more traffic and increased chances of getting your blog in the top search engine results page.
• Submitting guest post to other blogs
One of the most popular trends in generating quality backlinks nowadays is to submit guest posts to other blogs. You can get in touch with other blogs in your niche and ask if you can write an article for their blog which includes a backlink of your SEO blog. In order to make this happen, you need to not only get in touch with the blog owner but also you must build a relationship.
The best way of doing this is by starting out to be an active member of the said blog community. You need leave comments and provide your opinions about their posts. Then, you can get in touch with them through Facebook, Google+, Linkedin, Twitter and all other social media platforms. Once you have built a trusting relationship with them, you can ask them if you can write an article for their blog. You can suggest a relevant title or topic and have backlinks linking to some of the best content from your own blog.
• Ask others to submit a guest post on your blog
If your blog already has a decent amount of traffic, you can get in touch with outer influential bloggers in your industry to submit a guest on your blog. In return, you will need to agree that you will promote their SEO blog through your own blog and all your social media accounts. So, how can this benefit you? It will be in the interest of the other blogs to direct their readers to your blog. Therefore, you would be able to gain new readers. This can be a huge win-win situation for both parties.
• Posting content on high authority sites
In the past, people blast their links all throughout the internet. That is not the case now as Google will have no second thoughts slapping a penalty to any blog that indiscriminately blast links. Rather than creating backlinks in quantity, you might as well create links on authority sites. Buzzfeed and Storify are just good examples of authority websites. They can help you rank well on the search engine results page.